the studio
the studio
SEIBEL is a strategy and creative practice for founders and brands.
we help companies and people shape market strategies, identities, systems and protocols for growth.
we help companies and people shape market strategies, identities, systems and protocols for growth.
the belief
the belief
strong stories are built when vision, finances, product, positioning, operations and expression are aligned.
we created a method that treats every part of the business as part of the brand.
we created a method that treats every part of the business as part of the brand.
the method
the method
the method draws from business building, creative direction, coding, brand strategy, live performance, coaching, and experience design.
the sprint-based, agile method draws from business building, creative direction, coding, brand strategy, live performance, coaching, and experience design.
agile
collaborative
co-owned
sprint-based, agile methodology and ongoing support for growth and business results.
the story
the story
led by gabriel seibel, the practice is informed by an uncommon path across branding, performance, and operational thinking.
born and raised in the south of brazil, gabriel won multiple scholarships and arrived in paris at age 19 with little to his name.
what followed was built from nothing: learning the language, becoming a citizen and creating a career through the love of challenge.
for many years, he served as COO and partner at EAT, a california-based branding studio, where he led work across branding, creative direction, operations and strategy.
gabriel and his team have collaborated with global brands and startups, and have recruited and trained dozens of international professionals.
his thinking is shaped by an obsession with systems and a love for politics, poetry plus everything that moves fast.
outside the studio, he is also a professional athlete, a coach and a globally recognized cycling instructor.
he is also the father of baby raphaël rose roméo chaumet llantada seibel and tijani golden.
photo by luisa samuel, paris, 2026
experience
projects and clients with different complexities, geographies, sizes and ambitions, spanning 17 years of practice.
experience
projects and clients with different complexities, geographies, sizes and ambitions, spanning 17 years of practice.
experience
projects and clients with different complexities, geographies, sizes and ambitions, spanning 17 years of practice.
experience
projects and clients with different complexities, geographies, sizes and ambitions, spanning 17 years of practice.
I feel on fire after our call.
Just recorded a few videos I want to post on the next few days about building your dream life.
I am building mine together with you.
Feeling so inspired! Thank you and thanks to Clotilde for connecting us last summer!
Laura Israel, CEO, OASE
Working with Gabriel has been one of the best surprises of building Sant Roch. It’s incredibly rare to meet someone who combines such a strong creative and aesthetic vision with a genuinely sharp business mindset.
Gabriel has the ability to think strategically while always keeping the customer experience and brand emotion at the center. He is extremely professional, structured, reliable, and consistently delivers beyond expectations.
Beyond his talent, he is also simply a pleasure to brainstorm and build with.
Chloé Bouscatel, Founder, Sant Roch
Equilibrium, the way most people use the word, is a synonym for stillness. Balance, calm, settled, at rest. That is not what equilibrium is, to me. Equilibrium is the speed at which a thing keeps turning without falling.
That’s what you’ve brought to the sprint. You’ve brought the rotational speed. Not the deliverables alone, although they are exceptional. The quality of how you grasp me at my core. The way you perceive before you produce.
The cadre you build around the work, with enough care and enough exactness that the next step becomes possible.
Constance Gallay, CEO, BSFH
The team loves it! The content is super powerful and the style is amazing.
You rock! Thank you so much for your amazing work and investment in this campaign, it’s going to be a super powerful one.
OMG I LOVE ALL OF THE ASSETS TOGETHER!!!
Raphaëlle Martinez, Director of Digital Mobilization, ICAW
I feel on fire after our call.
Just recorded a few videos I want to post on the next few days about building your dream life.
I am building mine together with you.
Feeling so inspired! Thank you and thanks to Clotilde for connecting us last summer!
Laura Israel, CEO, OASE
Working with Gabriel has been one of the best surprises of building Sant Roch. It’s incredibly rare to meet someone who combines such a strong creative and aesthetic vision with a genuinely sharp business mindset.
Gabriel has the ability to think strategically while always keeping the customer experience and brand emotion at the center. He is extremely professional, structured, reliable, and consistently delivers beyond expectations.
Beyond his talent, he is also simply a pleasure to brainstorm and build with.
Chloé Bouscatel, Founder, Sant Roch
Equilibrium, the way most people use the word, is a synonym for stillness. Balance, calm, settled, at rest. That is not what equilibrium is, to me. Equilibrium is the speed at which a thing keeps turning without falling.
That’s what you’ve brought to the sprint. You’ve brought the rotational speed. Not the deliverables alone, although they are exceptional. The quality of how you grasp me at my core. The way you perceive before you produce.
The cadre you build around the work, with enough care and enough exactness that the next step becomes possible.
Constance Gallay, CEO, BSFH
The team loves it! The content is super powerful and the style is amazing.
You rock! Thank you so much for your amazing work and investment in this campaign, it’s going to be a super powerful one.
OMG I LOVE ALL OF THE ASSETS TOGETHER!!!
Raphaëlle Martinez, Director of Digital Mobilization, ICAW
I feel on fire after our call.
Just recorded a few videos I want to post on the next few days about building your dream life.
I am building mine together with you.
Feeling so inspired! Thank you and thanks to Clotilde for connecting us last summer!
Laura Israel, CEO, OASE
Working with Gabriel has been one of the best surprises of building Sant Roch. It’s incredibly rare to meet someone who combines such a strong creative and aesthetic vision with a genuinely sharp business mindset.
Gabriel has the ability to think strategically while always keeping the customer experience and brand emotion at the center. He is extremely professional, structured, reliable, and consistently delivers beyond expectations.
Beyond his talent, he is also simply a pleasure to brainstorm and build with.
Chloé Bouscatel, Founder, Sant Roch
Equilibrium, the way most people use the word, is a synonym for stillness. Balance, calm, settled, at rest. That is not what equilibrium is, to me. Equilibrium is the speed at which a thing keeps turning without falling.
That’s what you’ve brought to the sprint. You’ve brought the rotational speed. Not the deliverables alone, although they are exceptional. The quality of how you grasp me at my core. The way you perceive before you produce.
The cadre you build around the work, with enough care and enough exactness that the next step becomes possible.
Constance Gallay, CEO, BSFH
The team loves it! The content is super powerful and the style is amazing.
You rock! Thank you so much for your amazing work and investment in this campaign, it’s going to be a super powerful one.
OMG I LOVE ALL OF THE ASSETS TOGETHER!!!
Raphaëlle Martinez, Director of Digital Mobilization, ICAW
the single multiple model
complementary skills, shred standards, expanded reach. a decade working together.
gabriel seibel
> vision
growth, strategy, operations and brand.
luisa samuel
> systems
strategy, production and image.
gabriel kolton
> expression
creative director and design lead.
ana reimer
> technology
technology lead.
gabriel bodnar
> experimentation
creative artist and technology
the single multiple model
complementary skills, shred standards, expanded reach. a decade working together.
gabriel seibel
> vision
growth, strategy, operations and brand.
luisa samuel
> systems
strategy, production and image.
gabriel kolton
> expression
creative director and design lead.
ana reimer
> technology
technology lead.
gabriel bodnar
> experimentation
creative artist and technology
the single multiple model
complementary skills, shred standards, expanded reach. a decade working together.
gabriel seibel
> vision
growth, strategy, operations and brand.
luisa samuel
> systems
strategy, production and image.
gabriel kolton
> expression
creative director and design lead.
ana reimer
> technology
technology lead.
gabriel bodnar
> experimentation
creative artist and technology
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